The skills, passions, love, farm inputs and many other non-quantifiable elements contribute to determine the value of our coffee. How can all this be given a monetory value? The answer is that it cannot be given an absolute monetory value.
As farmers, our main concern is to ensure that those other professionals with whom we collaborate, are willing to contribute their skills and passions and all the intangibles that they control, so that at the end of the coffee journey from our farms to the cup, we have all taken care of the fundamentals necessary to preserve the quality of our coffee.
When our coffee goes through this VALUE chain of professionals and adequately compensates each contributor, it would have achieved some basic monetory value, and no doubt would have found the consumers who value the process enough to pay what the professionals are asking.
What is our value chain again:
FARMER => MILLER => ROASTER => BREWER